Beliefs

Great advertising comes from great relationships. We must be direct with one another or the relationship and the advertising won’t work.

No one at our shop works on something they don’t want to do. If somebody is doing something they don’t want to do, someone pays. And usually that person is the client. We don’t want that. That’s why our entire team agrees before we take on a client. So you know the people who are working on your material really want to work on it. People who are doing what they love to do, do great work.

Great design is great design. No matter the medium. We focus on attracting the right audience with the right message in the right place at the right time, whether that’s websites, displays, billboards, social media, video or [insert advertising medium here.]

Clients are experts in their own right. As advertising people, we don’t know it all. We know what we know and you know what you know. And then we listen to each other and make great advertising together.

Clients own their logos; we don’t rent it back to you. That’s crap.

If you can’t write an ad concept on a napkin or tell it to someone in a minute at the local watering hole, then it’s probably not a good idea.
 

 
 

Giraffes and Stamps

Ah, those giraffes. So compelling they even put them on stamps. If you can’t lick ‘em, join ‘em, right?